Pangea
Branding a Modern Coffee Chain
Client
Pangea is a modern coffee chain concept designed and developed for the Middle Eastern market, offering a modern yet eco-conscious coffee experience. Pangea sets itself apart with a 'sustainable chic' brand, committing to eco-friendly practices while delivering a sophisticated dining ambiance. This brand concept is founded on the principles of quality, sustainability, and exceptional design, aiming to attract environmentally aware customers, remote workers, and community-focused individuals.
Approach
The creation of Pangea's brand identity was meticulously strategized to encapsulate the essence of a modern, eco-conscious coffee hub. Beginning with an impactful brand name and logo that signify unity and sustainability, the brand narrative was then woven through every touchpoint. The branding communicates the brand's core values through a balance of rustic textures and minimalist design, creating a narrative of 'sustainable chic'. The strategy was to build a brand that stands out in the bustling coffee industry by offering a unique experience that is as caring for the planet as it is inviting for the customers.
Services
• Branding
• Brand Identity Development
• Eco-Friendly Design Conceptualization
• Interior Design with Recycled Materials
• Marketing Strategy for Sustainable Brands
